Friday, March 22, 2019


Happy Persian New Year and first day of spring with a little delay!

This is my Haft-Seen, a traditional spread that we make for Norouz, or Persian New Year.
You can find my previous years' Haft-Seens here.

Friday, March 8, 2019

Leftover paints

A few colors from the paintings I was working on last month.
I just did a teeny-tiny doodle with the leftover paint before I wash all the πŸŽ¨s!

Saturday, March 2, 2019


Hi guys! Long time no see! I've been really busy last year creating as many products as I possibly could for JooJoo Paper.

Now our cards and notepads are carried by more than 425 shops in US and Canada. You can see if any store near you has JooJoo Paper's products by checking out our stockist list here.

Let me know if you have a favorite shop that might be a good fit for our products.

I will do my best to update you about new things here, but make sure to check the website
and subscribe to our newsletter. See you there!

Wednesday, June 6, 2018

NSS 2018 Booth

This is how my booth looked like at this year's National Stationery Show. 
I hand painted the walls here in Toronto and we drove them to NYC like last year.

Monday, May 28, 2018

NSS Mailers

I was so busy last week that I didn't have a chance to show you my envelope mailers for the National Stationery Show. The favorite part was creating my own custom stamps which was printed by Canada Post (Picture Postage).

Thursday, April 26, 2018

Mailer for NSS

I did these tiny illustrations for my National Stationery Show mailer. 
Basically it's an invitation that exhibitors send to retailers. 
Mine is all beach themed this year! 

Thursday, April 19, 2018

New Cards!

Two of the birthday cards from my new collection.
Both have pretty gold foil details!

Tuesday, March 20, 2018

Happy Persian New Year!

Only 4 hours to the beginning of spring and Persian New Year.
I wish all of you a wonderful year along with health and happiness.

Here is my 7 Seen, a tabletop arrangement for Nowruz
It's an ancient tradition and each family makes one of these
before the New Year or Spring Equinox.

By the way, you can see my previous years' 7 Seens here!

Friday, March 2, 2018

Stationery Trends

I was lucky to be one of the "10 Designers to Watch in 2018" of Stationery Trends winter 2018 issue written by the lovely Sarah Schwartz!
It's a cool magazine all about stationery and gifts!
 Check it out here.

Thursday, February 22, 2018

Packaging Details

I love packaging! In fact I love packaging design as much as I love to design the actual product!  
I have a box full of bits and pieces of pretty packaging that I've collected over the years, from 
candy wraps to stationery belly bands, perfume boxes, socks tags, name it! :D

Monday, February 12, 2018

Neptune and Mermaids

"Neptune and mermaids"
 Lots of new birthday cards in shop, check them out:

Thursday, January 25, 2018

Design Our Valentine Contest

My card is selected as the winner of the NSS “Design Our Valentines” contest in the traditional category!!! YAAAY!!!! Thanks a lot 
NSS! I’m so grateful!

Friday, December 22, 2017

Happy Holidays!

Wishing you all a very Merry Christmas
a fun and relaxing holiday season next to your loved ones! 

While in progress πŸŽ… 
Fun fact: Most of my originals are the exact same size as my actual cards!
People often think that my originals are bigger! 

Monday, December 11, 2017

Forever in love

My first wedding card! Don’t you wanna be in this scene?
 Especially since the weather is getting really cold πŸ˜„πŸŽˆ

Friday, October 20, 2017

Pencil Flowers

Sketching flowers 🌸 Have a great weekend, all!

Friday, October 13, 2017

Gingerbread House

Nothing is sweeter than living in a gingerbread house! 
The pink sky + Rose gold foil = L o v e

Tuesday, October 10, 2017

Christmas in North Pole

Christmas in North Pole!
Maybe Santa and elves live here!
Another card from my new holiday collection ❄️
 This one has gorgeous rose gold foil printing.
Stay tuned for more!

Friday, October 6, 2017

Plane Window Santa

 I just added a bunch of new cards to the shop and this one is one of them πŸŽ„
It has pretty rose gold foil printing and matching metallic pink envelope!
Maybe next time you travel in winter you meet Santa up there! ;)
Happy Friday guys!

Tuesday, September 26, 2017

Je t'aime

Je t'aime πŸ’•From my new Valentine collection.

Thursday, September 14, 2017

Behind the Scenes

This photo from last January is a true "behind the scenes"!
This is how we receive the greeting cards from commercial printer πŸ™„
and after that we store them in my parents basement!