Thursday, September 14, 2017

Behind the Scenes

This photo from last January is a true "behind the scenes"!
This is how we receive the greeting cards from commercial printer 🙄
and after that we store them in my parents basement! 

Wednesday, September 6, 2017

Dogwood and cherry Blossoms

For the love of dogwood and cherry blossoms.

Monday, September 4, 2017

Illustrated Map of North America, my NSS mailer

A crop of my mailer for National Stationery Show.
It is done by gouache and is inspired by antique maps.
I tried to incorporate many of the characters and elements that were in my greeting cards and notepads, like the mermaid and sparkler, mangoes, florals,...and of course my signature clouds!

Thursday, August 17, 2017

In progress

Working on new things under complete supervision of kitty boss! :D

Wednesday, August 16, 2017

Colors and mood

 Love to arrange groups of cards based on their colors and mood.

Saturday, August 12, 2017


Back of one of the floral cards in my new collection.

This one is a cute little notepad!
Shop them all here.

Wednesday, August 2, 2017

Fortune Cookie

I usually sketch my idea several times until I get close to what I want;
then I scan my sketches and move them around in Photoshop for the
 perfect composition. When I'm super happy with everything, then I add color.

Thursday, June 29, 2017

Birdies Birthday Card

Birdies are busy preparing for a birthday party!
 Another greeting card from my new collection.
Find it at my shop here.

This is The background I used for birdies card photo shoot!

Friday, June 23, 2017

National Stationery Show . JooJoo Paper

Hi guys!
As promised , here are a few photos of my booth at the National Stationery Show.
Have a wonderful weekend and talk to you soon!

Thursday, June 1, 2017

JooJoo Paper Website

Hi guys! I was very quiet lately but a lot was going on behind the scenes!
We went to the National Stationery Show for the first time and launched out new product line.
We were also working on out website and it's live now.
 You can browse all the categories and shop too!
Check it out here.

I will show you some photos from the show in the next blog post.

Monday, May 8, 2017

Getting ready

These days I am pretty busy with preparing for The National Stationery Show.
Only 10 days to the date we leave for New York and I feel I totally underestimated the amount of work that was left to do :D Wish me luck!

Here are bits of pieces of my catalog shoot from a few days ago and the second photo shows my notepads in their packaging. I am very happy with how these notepads turned out. They come in 6 different floral designs.

Follow me on Instagram for more photos and behind the scenes! 
See you soon guys!

Saturday, April 29, 2017

One of the walls

This is where I take all the shadow box photos for my parents Etsy shop Heezome. 👀
This one is a perfect home for my miniature matryoshka dolls.

Wednesday, April 26, 2017

Little star

A baby card with gold foil printing.
See some in progress photos here.

Friday, April 21, 2017

Mermaid birthday

Another birthday card from my new collection 🌴
For the love of mermaids, sea and sparklers! 

Old Passport

My first passport with my mom and sister.
I was under one year old and my tongue is sticking out!
I guess it wasn't easy to take a baby passport photo! 

Thursday, April 20, 2017

Old world

These days I find inspiration in the old-world. I love to use their design elements or
color palettes and come up with a fresh twist on them.

Wednesday, April 19, 2017

Doodle on banana

Doodled on banana and ate it too 🍌 
despite the fact that bananas make me itchy 😐

Monday, April 17, 2017

Easter eggs

Hope you had a great Easter weekend 🐣 I've covered these small eggs
with gold leaf. Love their contrast with plain white eggs. 

Thursday, April 13, 2017

Booth walls

These are my booth walls, made by my talented dad.
Now we have to paint them and add shelves and signage/logo.

Almost 5 weeks to National Stationery Show.
We are planning to drive there and take these walls with us!

Wednesday, April 12, 2017

Bird of Paradise

A few favorites. 
I pressed those yellow flowers about 10 years ago,
they have extra long red stamens and yellow petals and are gorgeous when fresh.

I just googled and found out that their name is "Caesalpinia Gilliesii"!!
According to Wikipedia they are native to tropical America, mainly Argentina and Uruguay.
But I got them from Iran.