Thursday, August 17, 2017

In progress

Working on new things under complete supervision of kitty boss! :D

Wednesday, August 16, 2017

Colors and mood

 Love to arrange groups of cards based on their colors and mood.

Saturday, August 12, 2017


Back of one of the floral cards in my new collection.

This one is cute little notepad!
Shop them all here.

Wednesday, August 2, 2017

Fortune Cookie

I usually sketch my idea several times until I get close to what I want;
then I scan my sketches and move them around in Photoshop for the
 perfect composition. When I'm super happy with everything, then I add color.

Thursday, June 29, 2017

Birdies Birthday Card

Birdies are busy preparing for a birthday party!
 Another greeting card from my new collection.
Find it at my shop here.

This is The background I used for birdies card photo shoot!

Friday, June 23, 2017

National Stationery Show . JooJoo Paper

Hi guys!
As promised , here are a few photos of my booth at the National Stationery Show.
Have a wonderful weekend and talk to you soon!

Thursday, June 1, 2017

JooJoo Paper Website

Hi guys! I was very quiet lately but a lot was going on behind the scenes!
We went to the National Stationery Show for the first time and launched out new product line.
We were also working on out website and it's live now.
 You can browse all the categories and shop too!
Check it out here.

I will show you some photos from the show in the next blog post.

Monday, May 8, 2017

Getting ready

These days I am pretty busy with preparing for The National Stationery Show.
Only 10 days to the date we leave for New York and I feel I totally underestimated the amount of work that was left to do :D Wish me luck!

Here are bits of pieces of my catalog shoot from a few days ago and the second photo shows my notepads in their packaging. I am very happy with how these notepads turned out. They come in 6 different floral designs.

Follow me on Instagram for more photos and behind the scenes! 
See you soon guys!

Saturday, April 29, 2017

One of the walls

This is where I take all the shadow box photos for my parents Etsy shop Heezome. 👀
This one is a perfect home for my miniature matryoshka dolls.

Wednesday, April 26, 2017

Little star

A baby card with gold foil printing.
See some in progress photos here.

Friday, April 21, 2017

Mermaid birthday

Another birthday card from my new collection 🌴
For the love of mermaids, sea and sparklers! 

Old Passport

My first passport with my mom and sister.
I was under one year old and my tongue is sticking out!
I guess it wasn't easy to take a baby passport photo! 

Thursday, April 20, 2017

Old world

These days I find inspiration in the old-world. I love to use their design elements or
color palettes and come up with a fresh twist on them.

Wednesday, April 19, 2017

Doodle on banana

Doodled on banana and ate it too 🍌 
despite the fact that bananas make me itchy 😐

Monday, April 17, 2017

Easter eggs

Hope you had a great Easter weekend 🐣 I've covered these small eggs
with gold leaf. Love their contrast with plain white eggs. 

Thursday, April 13, 2017

Booth walls

These are my booth walls, made by my talented dad.
Now we have to paint them and add shelves and signage/logo.

Almost 5 weeks to National Stationery Show.
We are planning to drive there and take these walls with us!

Wednesday, April 12, 2017

Bird of Paradise

A few favorites. 
I pressed those yellow flowers about 10 years ago,
they have extra long red stamens and yellow petals and are gorgeous when fresh.

I just googled and found out that their name is "Caesalpinia Gilliesii"!!
According to Wikipedia they are native to tropical America, mainly Argentina and Uruguay.
But I got them from Iran.

Tuesday, April 11, 2017

Birthday Cake

Soon to be a birthday card. It looks kind of empty right now but
lots of gold foil details will be added later.

Wednesday, April 5, 2017


A few botanical sketches

Ranunculus beauties,
a photo I took a few years ago around the same time of the year.

Monday, April 3, 2017

Tiny doodles

Water droplets on our window looked so pretty during sunrise that I had to take their photo 💦
Birdie is a pencil doodle and I Photoshopped it there.

What I found inside a fortune cookie
 a little watercolor doodle I did while talking to my mom on the phone.

Saturday, April 1, 2017

April Birthday

Happy Birthday to all born in April!

If you're an April girl you will love this song.

My Peacock Birthday card now has luxurious gold foil all over it.
More cards to come soon!

Tuesday, March 28, 2017

Mermaid on the map

This little mermaid is holding a sparkler which I still haven't finished painting

I have to confess that 80% of the time I paint in the kitchen.
Our kitchen is small but has a relatively big counter which
 is perfect for spreading stuff all over it.

 This is a fun invitation that I'm making for my upcoming Trade show
(The National Stationery Show).

Monday, March 27, 2017

Pink Daffodil

A little spring daffodil. I've used a mix of watercolor and gouache for this one. 

Friday, March 24, 2017

You're a gem

Today I did a little gouache painting of my angel quartz and

love how the pastel colors came together. 

Thursday, March 23, 2017

On my table

Sometimes a messy table can be inspiring;
the colors come together by coincidence
 and create an interesting palette

Wednesday, March 22, 2017

Cards and more cards!

12 new cards are going for print tomorrow!
 8 of them have gold foil details.
 I think my website will be ready in about a month from now
 and I will let you know here.

Tuesday, March 21, 2017

Monkey birthday

Another greeting card from my new collection.
Love how the gold shines on pink.
Shop will open soon!

Monday, March 20, 2017

Happy Persian New Year!

Happy first day of spring and Persian New Year everyone!
This is my 7 Seen, a traditional spread for Norouz and spring equinox.
You can see my previous years' here.

Friday, March 17, 2017

Sequined pineapple

This baby pineapple was on my desk for about a month and
 finally I found some time to finish it.
 I took a few in progress photos while completing it.

You can also use a natural egg or matte yellow sequins for this project.

Thursday, March 16, 2017

...and never lose hope ✨ 
A couple of nights ago I saw this magical moonrise from my window; 
I quickly turned off all the lights, got my tripod out and took a photo. 

Tuesday, March 14, 2017

Moon brings your cake!

Another baby from my card collection.
Inspired by celestial sky maps.

Friday, March 10, 2017

In preparation

Notepad cover mockups I printed at home to see how exactly the final product will look like. Now everything is ready to go to manufacturer. 

Swallow and balloons 🎈 

My new greeting card line has many birthday cards and lots of gold foil!!

I decided to have a webshop of my own instead of selling on Etsy,
and as soon as it gets ready I will let you know so
 you can shop all my new products. Have a great Friday and weekend friends!

Sunday, March 5, 2017

Polaroid love

I like making small Polaroids out of our photos.

These are tiny and perfect for journaling.

Thursday, March 2, 2017

Yellow door

If I had a house in a tropical place, I would have painted its door yellow!
A little doodle inspired by this gorgeous door in Portugal.

Wednesday, March 1, 2017

Two-sided cards

I'm doing a series of two-sided greeting cards for my new line.
This is the back of one of them.