Friday, December 22, 2017

Happy Holidays!

Wishing you all a very Merry Christmas
a fun and relaxing holiday season next to your loved ones! 

While in progress πŸŽ… 
Fun fact: Most of my originals are the exact same size as my actual cards!
People often think that my originals are bigger! 

Monday, December 11, 2017

Forever in love

My first wedding card! Don’t you wanna be in this scene?
 Especially since the weather is getting really cold πŸ˜„πŸŽˆ

Friday, October 20, 2017

Pencil Flowers

Sketching flowers 🌸 Have a great weekend, all!

Friday, October 13, 2017

Gingerbread House

Nothing is sweeter than living in a gingerbread house! 
The pink sky + Rose gold foil = L o v e

Tuesday, October 10, 2017

Christmas in North Pole

Christmas in North Pole!
Maybe Santa and elves live here!
Another card from my new holiday collection ❄️
 This one has gorgeous rose gold foil printing.
Stay tuned for more!

Friday, October 6, 2017

Plane Window Santa

 I just added a bunch of new cards to the shop and this one is one of them πŸŽ„
It has pretty rose gold foil printing and matching metallic pink envelope!
Maybe next time you travel in winter you meet Santa up there! ;)
Happy Friday guys!

Tuesday, September 26, 2017

Je t'aime

Je t'aime πŸ’•From my new Valentine collection.

Thursday, September 14, 2017

Behind the Scenes

This photo from last January is a true "behind the scenes"!
This is how we receive the greeting cards from commercial printer πŸ™„
and after that we store them in my parents basement! 

Wednesday, September 6, 2017

Dogwood and cherry Blossoms

For the love of dogwood and cherry blossoms.

Monday, September 4, 2017

Illustrated Map of North America, my NSS mailer

A crop of my mailer for National Stationery Show.
It is done by gouache and is inspired by antique maps.
I tried to incorporate many of the characters and elements that were in my greeting cards and notepads, like the mermaid and sparkler, mangoes, florals,...and of course my signature clouds!

Thursday, August 17, 2017

In progress

Working on new things under complete supervision of kitty boss! :D

Wednesday, August 16, 2017

Colors and mood

 Love to arrange groups of cards based on their colors and mood.

Saturday, August 12, 2017


Back of one of the floral cards in my new collection.

This one is a cute little notepad!
Shop them all here.

Wednesday, August 2, 2017

Fortune Cookie

I usually sketch my idea several times until I get close to what I want;
then I scan my sketches and move them around in Photoshop for the
 perfect composition. When I'm super happy with everything, then I add color.

Thursday, June 29, 2017

Birdies Birthday Card

Birdies are busy preparing for a birthday party!
 Another greeting card from my new collection.
Find it at my shop here.

This is The background I used for birdies card photo shoot!

Friday, June 23, 2017

National Stationery Show . JooJoo Paper

Hi guys!
As promised , here are a few photos of my booth at the National Stationery Show.
Have a wonderful weekend and talk to you soon!

Thursday, June 1, 2017

JooJoo Paper Website

Hi guys! I was very quiet lately but a lot was going on behind the scenes!
We went to the National Stationery Show for the first time and launched out new product line.
We were also working on out website and it's live now.
 You can browse all the categories and shop too!
Check it out here.

I will show you some photos from the show in the next blog post.

Monday, May 8, 2017

Getting ready

These days I am pretty busy with preparing for The National Stationery Show.
Only 10 days to the date we leave for New York and I feel I totally underestimated the amount of work that was left to do :D Wish me luck!

Here are bits of pieces of my catalog shoot from a few days ago and the second photo shows my notepads in their packaging. I am very happy with how these notepads turned out. They come in 6 different floral designs.

Follow me on Instagram for more photos and behind the scenes! 
See you soon guys!

Saturday, April 29, 2017

One of the walls

This is where I take all the shadow box photos for my parents Etsy shop Heezome. πŸ‘€
This one is a perfect home for my miniature matryoshka dolls.

Wednesday, April 26, 2017

Little star

A baby card with gold foil printing.
See some in progress photos here.

Friday, April 21, 2017

Mermaid birthday

Another birthday card from my new collection 🌴
For the love of mermaids, sea and sparklers! 

Old Passport

My first passport with my mom and sister.
I was under one year old and my tongue is sticking out!
I guess it wasn't easy to take a baby passport photo! 

Thursday, April 20, 2017

Old world

These days I find inspiration in the old-world. I love to use their design elements or
color palettes and come up with a fresh twist on them.

Wednesday, April 19, 2017

Doodle on banana

Doodled on banana and ate it too 🍌 
despite the fact that bananas make me itchy 😐

Monday, April 17, 2017

Easter eggs

Hope you had a great Easter weekend πŸ£ I've covered these small eggs
with gold leaf. Love their contrast with plain white eggs. 

Thursday, April 13, 2017

Booth walls

These are my booth walls, made by my talented dad.
Now we have to paint them and add shelves and signage/logo.

Almost 5 weeks to National Stationery Show.
We are planning to drive there and take these walls with us!

Wednesday, April 12, 2017

Bird of Paradise

A few favorites. 
I pressed those yellow flowers about 10 years ago,
they have extra long red stamens and yellow petals and are gorgeous when fresh.

I just googled and found out that their name is "Caesalpinia Gilliesii"!!
According to Wikipedia they are native to tropical America, mainly Argentina and Uruguay.
But I got them from Iran.

Tuesday, April 11, 2017

Birthday Cake

Soon to be a birthday card. It looks kind of empty right now but
lots of gold foil details will be added later.

Wednesday, April 5, 2017


A few botanical sketches

Ranunculus beauties,
a photo I took a few years ago around the same time of the year.

Monday, April 3, 2017

Tiny doodles

Water droplets on our window looked so pretty during sunrise that I had to take their photo πŸ’¦
Birdie is a pencil doodle and I Photoshopped it there.

What I found inside a fortune cookie
 a little watercolor doodle I did while talking to my mom on the phone.

Saturday, April 1, 2017

April Birthday

Happy Birthday to all born in April!

If you're an April girl you will love this song.

My Peacock Birthday card now has luxurious gold foil all over it.
More cards to come soon!

Tuesday, March 28, 2017

Mermaid on the map

This little mermaid is holding a sparkler which I still haven't finished painting

I have to confess that 80% of the time I paint in the kitchen.
Our kitchen is small but has a relatively big counter which
 is perfect for spreading stuff all over it.

 This is a fun invitation that I'm making for my upcoming Trade show
(The National Stationery Show).